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“Call Frida“ to Save Women from Feminicide and Gender Violence

Ana Rosa Campos, Emile Ribeiro

2023 English Equality & Equity Technology & Data

Brazil is the 5th country in the world in the ranking of violence against women according to the UN. Minas Gerais was the state with the highest number of feminicide records in the entire country last year .
The pandemic of Covid 19 and the situation of women isolated living with their aggressors was a scenario that demanded the creation of the project. Frida is a virtual assistant who provides immediate police assistance to the victim. With the popularization of smartphones and a significant presence of internet access, it was realized that the only available help channels in cases of domestic violence tend to be digital.
More than 3500 calls have been made since the implementation of “”FRIDA””. Among the people assisted were also women with physical disabilities who were able to record audio, as well as children who witnessed violence against their mother and asked for help by message preventing something worse from happening in their homes.”

Ana Rosa Campos

Clerk / Civil Police of Minas Gerais (PCMG in Portuguese)

Ana Rosa Campos grew up in Minas Gerais, Brazil. She studied Law at Faculdades Doctum and is a Master’s student in Public Security and Citizenship at the University of the State of Minas Gerais. She’s been a Police Clerk (PCMG) for 10 years. Ana is also the creator of many projects that aim to confront domestic violence, among them the project “CHAME A FRIDA”.

She is an activist for women’s rights and winner of several awards, such as: “2020 Award” in the category “justice and security” (national award of the magazine “Marie Claire” and “Avon Institute”) first place in the “Inova 2020 Award” of the government of Minas Gerais, “Innovare” award, in its 18th edition. Also won the “Public Spirit” award, the “Patrícia Acioli de Direitos Humanos” award, the “Innovative Practices” award from the Brazilian Public Safety Forum, and won first place in the ENAP (National School of Public Administration).

Emile Ribeiro

Emile is a Master’s student in Public Security and Citizenship at the State University of Minas Gerais (UEMG). She has a degree in International Relations from the Pontifical Catholic University of São Paulo. Professionally she has worked in NGO’s since 2018. Her research interests include International Relations, Human Rights, Violence and Security.

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