Obesity is a problem in Chile. More than 50% of 10-year-old children are obese or overweight. While plenty of regulations exist to address this, they fail to access children’s imagination and inspire them to adopt healthier lifestyles.
In 2017 Claudio Canales, a Risk Communication Advisor of the Chilean Agency for Food Safety and Quality (ACHIPIA), set out to change this reality. Together with actress and singer Gabriela Hidalgo Anaiz, he introduced a new world of “nutritious music” in which fruits and vegetables called Los Frutantes use various music genres to deliver a healthy message to children.
Today, the band has won two national music awards, garnered more than 50,000 followers, found a space on TV, and helped change children’s perception of healthy eating.
At the Creative Bureaucracy Festival, hear about the challenges faced in setting up the project, such as financing musicians and actors, and how a new financing model was created to apply for public or private funds.