Gabriela braune de castro lopes

Digital Services Quality Coordinator at the State Secretariat for Digital Transformation of Rio de Janeiro (SETD-RJ), working on usability, clarity, and accessibility standards for public digital services. The role includes advancing plain language practices, reducing administrative friction, and improving the overall citizen experience across state services and portals. Work also involves supporting service teams in adopting more user-centered approaches and aligning content and processes to contemporary quality standards. Holds a Master’s degree in Public Health and has experience across different government sectors, with particular attention to populations facing digital or informational barriers and challenges in navigating administrative systems.