Annette Cmela

Annette Cmela leads Hidden Disabilities Sunflower global brand strategy and marketing efforts, raising awareness and driving advocacy for individuals with non-visible disabilities. With over two decades of experience in brand strategy, design, and marketing leadership, Annette brings expertise across multiple industries, including finance, technology, and communications.

Annette is a passionate advocate for inclusion and accessibility, committed to fostering environments—social, virtual, and physical—where everyone can fully participate and thrive. She regularly collaborates with global organisations to promote disability awareness. She believes that small gestures, such as offering help when needed, can have a profound impact and help break down barriers to opportunity and participation.