As early as the late 1980s, it was creative digital innovations that Ulrich Weinberg was involved with. As one of the German pioneers in the field of computer animation and virtual reality, he founded his first company in 1993 and became a professor of computer animation at the Potsdam Film Academy in 1994. Four years of tenure as vice president for technology and international relations had just passed when in 2007 the request came from HPI to establish the School of Design Thinking, which he has headed since then. For him, the HPI D-School is a prototype for the educational landscape of the 21st century. Since 2004, he has been a visiting professor at the Communication University of China in Beijing and the business magazine Handelsblatt counts him among the 100 innovators in Germany. At the 10th anniversary of the HPI D-School, he co-founded the GDTA Global Design Thinking Alliance, in which educational institutions from five continents now work together. He sees the greatest challenge in making the core elements of design thinking effective in traditional educational systems in order to better prepare students for the challenges of the digitally networked world. This is one of the main goals of the WeQ Foundation, which he co-founded. He is impressed repeatedly by how quickly a design thinking team can dig deep into a previously unknown topic and then surprise experts with new solutions. In his book “Network Thinking – Beyond Brockhaus Thinking” he calls for a radical rethink in education and business.