Natalie Raben is Chief Executive of WeAreWaterloo Business Improvement District (BID). Here she is responsible for enticing people to spend more time – and money! – in London’s Waterloo neighbourhood. This takes shape in events, marketing, greening and security initiatives. Prior to Waterloo, Natalie began her BID career in New York at the Lower East Side Partnership, also a BID, where she launched the organisation’s public art portfolio through the 100 Gates Project, a public art initiative that connected artist and businesses through murals on security gates. This grant funded programme went on to expand to several other neighbourhoods, successfully bringing hundreds of new murals to the city. More recently, she obtained her MSc from Manchester MET University in Place Management & Leadership. Outside of that, Natalie is also most well-known for running Pickle Day, which drew 30,000 gherkin enthusiasts to the LES annually for a day full of sweet and sour moments.
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Chief Executive/ WeAreWaterloo Business Improvement District