For 8 years, Micco Gronholm was Head of Future at the City of Helsingborg, Sweden. His overall mission was to strengthen the innovativeness of the organization and the competitiveness of both Helsingborg and the Greater Copenhagen region. For nearly 30 years, Micco has been a game-changer, enabler and inspirer – helping people, organizations and brands succeed. He has extensive experience as a senior branding consultant and chief marketing officer and among many other things, Micco had a central role in creating, launching and building the Bluetooth brand.
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