Laura Aalto is CEO of Helsinki Marketing, a company owned by the City of Helsinki, since September 2017. She has more than 20 years of experience in marketing, communications, branding and corporate partnership. She served as a Marketing and Communications Director for World Design Capital Helsinki 2012 and Turku, European Capital of Culture 2011.
Laura has been transforming Helsinki Marketing and its business to new strategic framework. She has been leading the company’s change process from a traditional DMO to implementing broader city marketing and brand building. Laura holds MA from Helsinki University and eMBA from Aalto University.