Lajla Fetic is the co-project lead of “Ethics of Algorithms” at the Bertelsmann Stiftung. Here she is responsible for work on the control and regulation of algorithmic systems. As a consultant and lecturer, she previously researched the societal impact of technology and developed solutions for the regulation of algorithmic systems. In 2021, she was named one of the 100 Brilliant Women in AI Ethics for her work. Until 2021, she led the further development of the Algo.Rules and developed practice guides for the implementation of AI ethics principles in companies and digital administrations. She also contributed as co-author and project manager to a study on the AI ethics label by the AI Ethics Impact Group. Prior to this, Lajla Fetic worked on the topics of digitization and automation, including for the Berlin-based think tank “Stiftung Neue Verantwortung” and an international public sector consultancy.