Prof. Daniela Hensel is a designer and researcher, whose work spans the topics of service design and citizen communication. Following her university studies, Daniela has worked at the renowned brand consulting agency, Metadesign. Later, following a request from the HTW Berlin, she has joined the university’s administrative apparatus, which was a stark change of culture in contrast to her work as a brand consultant. Instead of surrendering to the bureaucratic rhythm, she began to look at administrative processes and communication from a professional point of view. As founder of the Service Design Unit „why does robin“, she has been advising the federally owned railway company Deutsche Bahn, on customer service for years.
The Creative Bureaucracy Festival The Creative Bureaucracy Festival
PROFESSOR AT HTW BERLIN / CO FOUNDER OF WHY DOES ROBIN