Using Emotion to Trigger Behaviour Change for Healthy Rivers
River pollution stinks! Londoners are disgusted by the sewage spills that befoul their rivers. Disgust turns into anger when utilities and planning authorities appear incapable of improving the city’s ageing water infrastructure. Looking at the Wealdstone Brook in Northwest London, this project demonstrates how data science and co-design can harness public emotion for catalysing sustainable change in the urban water environment. We will show how emotional AI helps to secure commitment from key stakeholders, how building empathy with participatory mapping creates a collaborative mindset in cross-sector partnerships, and how co-design innovates transformative solutions that communities feel good about.
This session is part of the “Delivering Collective Impact” block, which runs from 15:00-15:45 CET. The sessions in this block will appear in the following order:
· Connecting Cities to Forests for Conservation, Restoration and Mutual Benefit
· Using Emotion to Drive Behaviour Change for Healthy Rivers
· Catalysing Culture for Social Inclusion
· Supporting Cultural Placemaking Across a Region
· Patient-Focused Procurement: How Do You Do It in Health?
Sign up via Eventbrite to watch this session live during our Digital Kick-Off Day on 23 March: https://creativebureaucracyfestival-digitalkickoffday2023.eventbrite.com
Helge Peters
Researcher / University of Oxford