Nutritious Music to Combat Childhood Obesity
Obesity is a problem in Chile and Latin America: In our country, more than 50% of 10-year-old children are already obese or overweight. We have regulations, but what have we done to access the imagination of children with a healthy and fun messages? Thus, in 2017, we created the concept “nutritious music” with Los Frutantes to help change this reality. What the children see are fruits and vegetables playing instruments and using rock, punk, funk, cumbia, etc. They deliver a healthy message. However, the financing of musicians and actors was a problem. That is why we created a financing model, so that the project could apply for public or private funds. Today we have 2 national music awards, more than 50,000 followers; 2 thousand listeners, a space on TV and every day fathers and mothers thank us because their children now want to eat vegetables!
This session is part of the “Living Better Together” block, which runs from 15:45-16:30 CET. The sessions in this block will appear in the following order:
· Nutritious Music to Combat Childhood Obesity
· Empowering Low-Income Families as Agents of Change
· “Call Frida“ to Save Women from Feminicide and Gender Violence
· Tackling Gender and Racial Inequality in Urban Spaces
· Rethinking a Police Station as Civic Space
Sign up via Eventbrite to watch this session live during our Digital Kick-Off Day on 23 March: https://creativebureaucracyfestival-digitalkickoffday2023.eventbrite.com
Claudio Canales
risk communication advisor / Chilean Agency for food safety and quality
Gabriela Hidalgo Anaiz
Lead singer, creative, managment and social media support / Los Frutantes