Let’s Fail and Collaborate: It Speeds up Transformation
You may not know Helsingborg but it is making waves in the way it is turning the city into an innovation eco-system. It even gives awards for failure. 5000 euros to public servants who use this for mentoring and professional development. The city has taken collaboration to a new level by generously giving their solutions to others. This has created a virtuous cycle of mutual learning and speeded up its capacity to transform. The aim is to change the mindset of the city as a whole rather than just doing some innovative projects. Micco Gronholm, their head of future explains how they did this. To learn more, see: https://innovation.helsingborg.se/utmaningar/
CMO / Head of Marketing and Branding
For 8 years, Micco Gronholm was Head of Future at the City of Helsingborg, Sweden. His overall mission was to strengthen the innovativeness of the organization and the competitiveness of both Helsingborg and the Greater Copenhagen region. For nearly 30 years, Micco has been a game-changer, enabler and inspirer – helping people, organizations and brands succeed. He has extensive experience as a senior branding consultant and chief marketing officer and among many other things, Micco had a central role in creating, launching and building the Bluetooth brand.