River pollution stinks! Londoners are disgusted by the sewage spills that befoul their rivers. Disgust turns into anger when utilities and planning authorities appear incapable of improving the city’s ageing water infrastructure. Looking at the Wealdstone Brook in Northwest London, this project demonstrates how data science and co-design can harness public emotion for catalysing sustainable change in the urban water environment. We will show how emotional AI helps to secure commitment from key stakeholders, how building empathy with participatory mapping creates a collaborative mindset in cross-sector partnerships, and how co-design innovates transformative solutions that communities feel good about.
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Using Emotion to Drive Behaviour Change for Healthy Rivers