River pollution stinks! Londoners are disgusted by the sewage spills that befoul their rivers. Disgust turns into anger when utilities and planning authorities appear incapable of improving the city’s ageing water infrastructure. Looking at the Wealdstone Brook in Northwest London, this project demonstrates how data science and co-design can harness public emotion for catalysing sustainable change in the urban water environment. We will show how emotional AI helps to secure commitment from key stakeholders, how building empathy with participatory mapping creates a collaborative mindset in cross-sector partnerships, and how co-design innovates transformative solutions that communities feel good about.
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Using Emotion to Drive Behaviour Change for Healthy Rivers
Helge is a geographer at the University of Oxford. His research combines ‘thick’ data gained from socio-cultural inquiry with big data in order to understand human choice at the nexus of technical systems and environmental change. Helge is a fellow of the Royal Geographical Society and formerly of the Harvard Kennedy School.