Obesity is a problem in Chile and Latin America: In our country, more than 50% of 10-year-old children are already obese or overweight. We have regulations, but what have we done to access the imagination of children with a healthy and fun messages? Thus, in 2017, we created the concept “nutritious music” with Los Frutantes to help change this reality. What the children see are fruits and vegetables playing instruments and using rock, punk, funk, cumbia, etc. They deliver a healthy message. However, the financing of musicians and actors was a problem. That is why we created a financing model, so that the project could apply for public or private funds. Today we have 2 national music awards, more than 50,000 followers; 2 thousand listeners, a space on TV and every day fathers and mothers thank us because their children now want to eat vegetables!
Nutritious Music to Combat Childhood Obesity
Claudio Canales, Gabriela Hidalgo Anaiz
risk communication advisor / Chilean Agency for food safety and quality
Claudio studied public administration in Chile where he born and raised. He is a Risk communication advisor of the Chilean Agency for Food Safety and Quality (ACHIPIA). He is also Creative Advisor of the German Federal Institute for Risk Assesmment and Creator of the trust generation model in risk communication. He is a professor at the University of Valparaiso (chile) in the chair of creativity and innovation for public policies. He has 20 years of experience in the development of communication strategies in the public sector related to agri-food and public health policies. Claudio says that he loves to create new ways to communicate risks and support science education, using all the elements that feed our memory: music, art, humor, games, literature, and more. Supporting and creating new tools for risk communication anywhere in the world is not only a wonderful challenge to him but also one of his passions.
Gabriela Hidalgo Anaiz
Lead singer, creative, managment and social media support / Los Frutantes
Gabriela Hidalgo Anaiz is a Chilean actress, singer and voice teacher, with studies on dubbing and locution. She is one of the vocalists of the band Los Frutantes, winner of the Pulsar Award 2021, as Best Music Band for Children, awarded by the Chilean Society of Musical Authors and Performers. Gabriela is also part of the Management, Creativity and Social Media teams of the band. She was part of the projects “Me suena y me sabe”, using Chilean sayings to teach properties and benefits of some foods, and Concierto Sentido: Recitales Científicos, a musical talk that promotes and makes visible the role of women in music, arts and sciences. Today, she’s part of 2 scenic research projects on Chilean historical and cultural heritage. One of them, focused on teaching children the value of documenting and preserving them, with a non-adult-centric and gender perspective, through a puppet show.