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New European Bauhaus: Snapshots of a Journey on the Go

Vera Winthagen

2021 Climate & Sustainability Collaboration & Communication English

The EU New European Bauhaus was launched as a major interdisciplinary initiative and collective effort to imagine and to design future ways of living at the crossroads between art, culture, social inclusion, science and technology. It aspires to bring the Green Deal to life by facilitating the development of places that are simultaneously sustainable, inclusive, enriching and beautiful. The movement focuses on enabling a dialogue between diverse cultures, disciplines, genders and ages to learn from each other and to create a more inclusive economy, where wealth is distributed and spaces are affordable. Overriding everything is the idea of working within the planet’s ecosytems, focusing on regenerative approaches inspired by natural cycles that replenish resources and protect biodiversity.

In this session we hear from Vera Winthagen, Head of the New European Bauhaus Unit at the European Commission’s Joint Research Centre, who shares the steps that have been taken by this flagship European project so far.

Vera Winthagen

Policy Analyst - EU PolicyLab / European Commission

Vera is an industrial designer working on Design for Policy. She is currently working in the EU Policy Lab on the New European Bauhaus initiative at the Joint Research Centre of the European Commission.
Prior to joining the EU Policy lab team, she has worked at the City of Eindhoven (NL) as Strategic Design Consultant, responsible for anchoring the way designers work into strategic policymaking. She has also worked at Design & Innovation Agency VanBerlo and the Business Process Design unit of the Technical University Eindhoven as project leader of the ‘Designing Out Crime’ research theme.
Her view on design and the possibilities of design are greatly influenced by the experiences in the company she once started in Nairobi (Kenya) and the sustainable innovation programme CP4BP in Hanoi (Vietnam), where she coached SME’s and local designers to become more innovative and sustainable.

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Vera Winthagen

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