London’s Waterloo placemaking strategy

Natalie Raben, Eric Hallquist, Imogen Blaikie, Jacob Neville, Harrie Notton

2022 Collaboration & Communication English Participation & Engagement Public Infrastructures & Space

London’s Waterloo neighbourhood is home to WeAreWaterloo, one of the city’s first Business Improvement Districts, which is an organisation responsible making Waterloo more enticing through events, greening and cleaning, etc. Waterloo is also home to London’s second busiest train station, Waterloo Station, which routes hundreds of thousands of people through Waterloo every year. But are they actually getting out to explore Waterloo? Not enough! Which is why the BID teamed up with architect and design firm, Allies & Morrison, to create a Waterloo Placemaking Strategy. The strategy will determine tactical ways to cement Waterloo as a destination and differentiate it from its neighbours on the South Bank. This will be done by seeking out opportunities for improvements to the public realm and softer initiatives such as events, marketing or branding opportunities. The work is currently live! It began in January and will wrap up in April.

London’s Waterloo placemaking strategy
Natalie Raben, Eric Hallquist, Imogen Blaikie, Jacob Neville, Harrie Notton

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