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Let’s Fail and Collaborate: It Speeds up Transformation

Micco Grönholm, Charles Landry

2021 Collaboration & Communication English Organisational Culture & Governance Participation & Engagement

You may not know Helsingborg but it is making waves in the way it is turning the city into an innovation eco-system. It even gives awards for failure. 5000 euros to public servants who use this for mentoring and professional development. The city has taken collaboration to a new level by generously giving their solutions to others. This has created a virtuous cycle of mutual learning and speeded up its capacity to transform. The aim is to change the mindset of the city as a whole rather than just doing some innovative projects. Micco Gronholm, their head of future explains how they did this. To learn more, see: https://innovation.helsingborg.se/utmaningar/

Micco Grönholm

CMO / Head of Marketing and Branding

For 8 years, Micco Gronholm was Head of Future at the City of Helsingborg, Sweden. His overall mission was to strengthen the innovativeness of the organization and the competitiveness of both Helsingborg and the Greater Copenhagen region. For nearly 30 years, Micco has been a game-changer, enabler and inspirer – helping people, organizations and brands succeed. He has extensive experience as a senior branding consultant and chief marketing officer and among many other things, Micco had a central role in creating, launching and building the Bluetooth brand.

Charles Landry

President / Creative Bureaucracy Festival

Charles Landry works with cities around the world to help them make the most of their potential and facilitates complex urban change projects. His aim is to connect the triad culture, creativity and city making. He is co-founder of the Creative Bureaucracy Festival.

He has published extensively – most recently The Civic City in a Nomadic World, The Creative Bureaucracy (with Margie Caust), An Advanced Introduction to the Creative City, Psychology & the City (with Chris Murray) and The Digitized City. You can download these books as PDF files via Charles’ website: www.charleslandry.com

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Let’s Fail and Collaborate: It Speeds up Transformation
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