You may not know Helsingborg but it is making waves in the way it is turning the city into an innovation eco-system. It even gives awards for failure. 5000 euros to public servants who use this for mentoring and professional development. The city has taken collaboration to a new level by generously giving their solutions to others. This has created a virtuous cycle of mutual learning and speeded up its capacity to transform. The aim is to change the mindset of the city as a whole rather than just doing some innovative projects. Micco Gronholm, their head of future explains how they did this. To learn more, see: https://innovation.helsingborg.se/utmaningar/
CMO / Head of Marketing and Branding
For 8 years, Micco Gronholm was Head of Future at the City of Helsingborg, Sweden. His overall mission was to strengthen the innovativeness of the organization and the competitiveness of both Helsingborg and the Greater Copenhagen region. For nearly 30 years, Micco has been a game-changer, enabler and inspirer – helping people, organizations and brands succeed. He has extensive experience as a senior branding consultant and chief marketing officer and among many other things, Micco had a central role in creating, launching and building the Bluetooth brand.
President / Creative Bureaucracy Festival
Charles Landry is an international authority on the use of imagination and creativity in urban change. He is best known for having invented the concept of the Creative City in the late 1980s. Its focus is how cities can create the enabling conditions for people and organizations to think, plan and act with imagination to solve problems and develop opportunities. The notion has become a global movement and changed the way cities thought about their capabilities and resources.
Charles noticed, however, that there was a crucial gap in the Creative City concept that needed addressing: a focus on the vital role of bureaucrats as facilitators and drivers of change. It was at this point that he came up with the Creative Bureaucracy idea – a seed planted 3 years ago which has since developed into the movement you’re part of today.
Charles helps cities and the public administrations behind them to identify and make the most of their potential by triggering their inventiveness and thinking and by opening up new conversations about their future. His aim is to help cities become more resilient, self-sustaining and to punch above their weight.