From Culture 1.0 to Culture 3.0: A new paradigm for value creation

Pier Luigi Sacco, Charles Landry

2020 English Organisational Culture & Governance

The distinction between producers and users of cultural and creative content is increasingly blurred. As we enter this new age of Culture 3.0, we ask: What does all this mean for the public sector?

Culture 1.0 focused on appreciation, Culture 2.0 focused on the power of the creative economy. Culture 3.0 rethinks how cultural institutions need to think plan and act to generate deeper civic engagement and public value.

For a deeper understanding of why Pier Luigi Sacco believes cultural policy is going to acquire a central role in the policy design approaches of the future, we recommend reading his recent co-authored paper.

Pier Luigi Sacco

Full Professor, University of Chieti-Pescara

Pier Luigi Sacco is full professor at the University of Chieti-Pescara, interim director of the EIT-KIC AP10 Policy, senior advisor to the OECD and associate researcher at the metaLAB (at) Harvard and at Italy’s National Research Council. He has been the special advisor to the EU Commissioner for Education, Culture, Sports and Youth, visiting professor at Harvard University and faculty associate at Harvard’s Berkman-Klein Center for Internet & Society. He is the founding co-director of the BACH Center (Biobehavioral Arts and Culture for Health, social cohesion and sustainability) at the University of Chieti-Pescara, a new interdisciplinary center specialized in research on the bio-behavioral impacts of arts and culture experiences from the molecular biology, neuroscience, neurophysiology, behavioral sciences, and psychological viewpoints. His research sits at the crossroads of cognitive and affective psychology, decision and behavioral sciences, and translational cognitive and affective neuroscience. His scientific interests focus on translating state of the art scientific knowledge on the role of arts and culture as a platform for prosocial attitudes and prosocial behavioral change into system-wide policy approaches to collective intelligence and prosocial problem solving.

He regularly gives courses and invited lectures in major universities worldwide. He works and consults internationally in the fields of culture-led local development and is often invited as keynote speaker in major cultural policy conferences worldwide. He has published more than 200 papers on international peer-reviewed journals and edited books with major international publishers.

Charles Landry

President, Creative Bureaucracy Festival

Charles Landry works with cities around the world to help them make the most of their potential and facilitates complex urban change projects. His aim is to connect the triad culture, creativity and city making. He is co-founder of the Creative Bureaucracy Festival. He twice chaired the European Capital of Innovation Award as well as the EU Research & Innovation Commission project ‘The human-centred city: Opportunities for citizens through research and innovation’. He has published extensively – most recently ‘The Civic City in a Nomadic World’, ‘The Creative Bureaucracy’ (with Margie Caust), ‘An Advanced Introduction to the Creative City’, ‘Psychology & the City’ (with Chris Murray) and ‘The Digitized City’. You can download these books as PDF files via Charles’ website: https://charleslandry.com

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